A hands-on print style built on relief presses, carved wood and lino blocks, metal and wood type, and the physical bite of ink into paper.
Key traits
- Textured
- Typography-led
- Hand-drawn
Palette
- #3b2a5a
- #e8dcc8
- #c0392b
Origins
Relief printing is centuries old, but its modern graphic-design revival is commonly associated with the early 2000s onward. Duke University's Impressive describes designers and small collectives making one-of-a-kind printed pieces by hand for occasions like weddings and birthdays. Swiss designer Dafi Kühne, working in Näfels from around 2009, became a prominent figure for combining traditional letterpress with digital tools.
Visual language
Shapes come from carved blocks, metal and wood type, and cut plates, so edges are crisp but slightly irregular. Composition is often bold and poster-like, with heavy blocks of colour, overlapping impressions, and visible impression depth in the paper. Texture is central: ink squash, torn chipboard reliefs, hand-carved linocut letterforms, and laser-cut halftones sit together. Typography leans on wood and metal faces, sometimes expressive and hand-cut, sometimes sparse and set.
Palette and type
Inks are typically saturated and flat, with strong contrasts such as deep violet over letterpress text, plus the natural tone of chosen papers. Type is set in metal or wood, or carved by hand, giving sturdy, slightly uneven letterforms with physical weight and visible impression.
What it signals
The style reads as crafted, tactile, and deliberately non-nostalgic when handled by contemporary designers. It communicates authenticity, labour, and material care, and can feel either artisanal and warm or experimental and subversive depending on the maker.
Where it works
Works well for posters, invitations, stationery, business cards, and limited-edition publications where physical texture matters. It suits cultural events and small-batch identity work. Overuse risks looking merely retro or overly precious, and the process is labour-intensive, so it rarely fits high-volume production.
Related styles
Sources
- Impressive : printmaking, letterpress, and graphic design accessed 2026-10-22
- Eye Magazine | Feature | Dafi Kühne: By his own hand accessed 2026-10-22
- Process makes perfect - Fedrigoni Pulp accessed 2026-10-22

